Research About Design Of Television Program Based On Experience Economy

As a new economic form, Experience economy had a tremendous impact on all aspects of social life.In this situation, the spread of television has changed the environment, TV audiences has more demands on the experience of watching.Purely the experience had a profound economic impact on on the television program.In the experience economy, the production of television programs to speed up its innovation capability, enhance the program's interactivity, improve the quality of television production and improve the core competitiveness of television programs, to create television programming brand.In the process of television manufacturer, the TV shows fully utilized the experience elements from the selection of subjects,the shooting, the post-production to the editing of the entire process.Although the TV showed good development trend, television is also in the process encountered bottlenecks.There are large numbers of television programs in China, showing diverse trends, but still can not cover up the nature of similarity,vulgar, making sense of a lack of fine, the issue of the authenticity compromised.Under the Experience Economy television programs to overcome these problems.We must adhere to the principles of diversity, interaction principles, challenge the principle, the principle of authenticity.this article summarizes the experience economy the way television programs in the Experience Economy,based on the TV experience, the basic process of production and audience participation, audience experience the effects of departure,.In the strategy, the paper stressed the needs of strengthening the experience of economic sense.And we should base on the perspective of those TV experience,,grasp the details of TV experience from the elements.The unique innovation of this paper is the experience of television production integration.Internal integration from the television program, extended to the development of media experience between the experience and the TV industry chain extension.Some scholars believe that the media has the nature of the economy experience economy.TV industry is an important member of the experience economy.Experience Economy on the television program production has played a catalytic role.As the elements of television programs experience can make use of TV to scale high ratings, of watching TV,intense competition in the media market,win the competition in the media market, and give a brand-new understanding about the television to whom has experienced the television.Television industry has also become an important force for the developing of experience economic.