The Research On The Sugar Tobacco And Alcohol Weekly

The thesis mainly states the special way of operation and management of Sugar Tobacco and Alcohol Weekly,which is a sample of cultural system reform of He Bei province.As a industry journal,the leader of the press first set about reforming its system in 2006 and have remained a good developing situation a few years after the reform.It has made remarkable achievements in the same industry.The thesis aims at exploring the measures of its advanced operation and management and providing operational experience for the development of the whole industry journal.Apart from analysting the development of the entire industry journal,it states a series of measures taken by the Sugar Tobacco and Alcohol Weekly from daily management strartegical Sales.Concerating on states the operation and management in detail,system edit and interview system,publishing madel,advertising brand operation and sales.In the thesis,it states the theory of operation and management and at the same time adds to some basic concept of modern management.Combining theory with practice,the thesis tries to arrange,refine,consolidate and promote the practices which are worth learning and spreading,in order to explore a law that is suitable for the whole development of industry journal to serve the improvement and reform of the entire industry journal.The main part of the thesis not only analyses the scientific and advanced practices of sugar to Tobacco and Alcohol Weekly management in detail but also some problems in the development and study to the strategy of the journal.At last,it looks ahead of the future development of the Sugar Tobacco and Alcohol so as to give directions to the future development of the industry journal.