The Comparative Study Of Sino-US Campus Media

A comparative research on campus media has been done among four famous universities both from China and America, Tsinghua University, Peking University, Massachusetts Institute of Technology and UC Berkeley. Lots of updated first-hand materials have been collected and used in the study.Based on the comparison of 6 parts related to communication, an analysis has been made from 3 aspects, function of campus media, management system and campus culture respectively, in order to find out what causes the obvious difference between them.Absorbing experience of American campus media, adapting to the media treads, the dissertation has put forward constructive strategies for better development of Chinese campus media.