China In The Early 21st Century, Live Radio And Television Programs Missing Analysis

With the advent of the information society, globalization, international chemical to the present era one of the most significant features. Back in the late sixties of last century, the famous media scholar Marshall McLuhan once boldly predicted that "the earth will become a village" to the global life time synchronization, information universally known within an instant, the difference between time and space will no longer exists. 30 years later, just as Marshall McLuhan put it: all countries and all regions of the political, economic, cultural as the rapid development of modern communications technology and gradually showing of "globalization" trend.Radio and television media, without exception, will be the impact of globalization and internationalization, there has been the trend of globalization of electronic media. The globalization of broadcast media, is in the economic, political, and cultural globalization, driven by the barriers between regions and countries is gradually broken, radio and television media, technology exchange, program production and sales to the global scale. Radio and television media in the process of globalization, all countries began to establish satellite TV systems and channels, and broadcast through the system and live broadcasts, so that audience to watch the program content according to more colorful than ever, shows a more superior quality. Access to digital information age of radio and television media industry is to provide us with the world a borderless, and this world, Tong Shi Ye provide a great challenge for us, and endless opportunities. Television with its audio-visual one, the advantages of rapid spread of competition in the major media in a dominant position, and, with information on the pace of change in people's lives and the degree of people's information needs rapid improvement of people anywhere will be more eager know what is happening, not like before, wait until night to go home when it is turn on the TV, listen to the news and see what things have happened. Live radio and television programs simultaneously itself and the characteristics of the audience, just to meet the needs of the general television audience. Therefore, live radio and television programs came into being.With the global economic integration, high-tech rapid progress, increasing competition, China's TV broadcasting industry keeping pace with the times, there has been rapid development trend of radio and television broadcast. This article discusses this as an object, try exploring the reasons for the formation of the television phenomenon, analysis of the weaknesses of live television and try to live radio and television programs on the problems existing in the corresponding solution.This paper is divided into five parts:The first part discusses the trend of the rapid development of a live television international background, and cited the successful example of a live show.The second part of the test from three to analyze the early 21st century, China emerged the trend of rapid development of the television broadcast reasons. First, the diversity of the media environment;Second, technological development, technological advances in television to make a live television beginning of the century the trend of rapid development possible. Third, the media and business win-win situation.The third part of a special order from China's administrative division management system led to a special TV broadcast CCTV's monopoly privileges of the absence of such policies, our media practitioners, backward thinking, host quality varies greatly, China's current live radio and television program content missing in a bid , analysis of China's policies as well as a live television broadcast programming their own problems.The fourth part of the live broadcast of our country in terms of policy, content and quality of media practitioners in areas such as the problem and try to make relevant avenue for settlement, and the future development trend and make live broadcasts will be the outloaok for the research focus of this chapter.(A) adjusting operating concepts, to develop digital TV and change the status quo of monopoly CCTV(B) the use of live radio and television programs, carry forward the excellent national culture, so that local features to be the biggest, the best play(C) to improve the overall quality of live show host and professional quality, brand live show host(D) with the new co-viewing vehicle for live broadcast programs to create a wider range of carriers and Development PlatformPart V concludes thatThe advent of the information society, digital technology and television combination of advances in the development of the general TV audience growing demand for all without exception to a live television program provides a broader development platform. But for the future of live television from the path of development, it is important not simply to the pursuit of commercial interests, but should be in the international context of this large, standing at the forefront of the international spread of business, to examine the development of the next live broadcast roads and development.Judging from the current state of development, the TV with its audio-visual unity, communication and other advantages of quick win huge ratings; advanced technology to support access to coverage of the powerful; and its several decades of development, accumulated abundant capital and operating system, especially with the development of digital technology, making television than any other media have a stronger advantage. Generalized digital TV has emerged, such as IPTV, mobile TV, handheld TV, etc., the emergence of new digital television will provide private space for large TV audience. Therefore,The development of live broadcasts should not be limited to major events, live events and cultural activities, but rather should be based on the general television audience demand for more form and content of live broadcasts. TV should be mission is to take people live long, avoid the concept of our own weaknesses and learn foreign advanced technology and excellent live television programming experience, to develop digital television, CCTV monopoly to change the status quo, to provide equal competitive platform, to overcome their own exist many problems in the future path of development and focus on the spread of the new merged carrier, focusing on the overall quality of practitioners and professional areas such as quality improvement and training, and continued to emerge, creating a more social value and popular audiences favorite live broadcasts. In the event the first one before the fight for their own voice, with an influential voice.In their daily training, and continue to accumulate experience and to forge ahead, to the many media and programming to compete in an invincible position.