The Research On The Network Public Opinion Of Government Management

The opinions on the network, which have a unique propagation characteristics, namely, network communication is an open, real-time, interactive nature of such advantages, is a part of public opinion. And the opinions on the network are increasingly playing an irreplaceable role in society. Even affected the government's ability to govern.They can demonstrate the attitudes of public; be helpful to supervise the behaviors of the governments and their staffs; activate governments to change from the past experience of the decision-making, the elite decision-making to scientific decision-making, public decision-making. At the same time, the network made public the shortcomings inherent need to manage the government to maintain social order.How to achieve freedom of expression and network of citizens the right balance between the public administration in order to create a harmonious environment of public opinion so as to realize the great goal of building a harmonious society has become a challenge before the Government put. September 19, 2004, the CPC 10, adopted by the Sixth Plenary Session 4, "the CPC Central Committee on Strengthening the Party's governance capacity-building decisions," stressed that: we should enhance the ability to guide public opinion to grasp the initiative in public opinion work.Emphasis on the social hot issues guidance, active supervision by public opinion, improve the system of press releases and major breaking news events rapid response mechanism.Attaches great importance to the Internet and other new media on the impact of public opinion, speed up the establishment of legal norms, administrative regulation, industry self-regulation, technical support for a combination of management system and strengthen the ranks of the Internet to promote the building to form a positive opinion of the strong-line. "Decision" for the government management network public opinion, the realization of civil freedom of expression, in order to promote positive interaction between the Government and the people pointed out the direction, provides a new idea.This thesis consists of five chapters.Chapter one, the author describes the research background, research significance, research methodology, and existing related researches summarized and organized in the West. The synthesis of existing data lays the basis for the writing of this paper.Chapter two is an overview of the opinions on the network relevant theory. To analyze the opinions on the network's impact on government actions and study how the government should guide the opinions on the network, first of all, we need to understand the connotation and extension of the opinions on the network. In this section, drawing upon relevant academic viewpoints, the concepts and basic characteristics and its formation was analyzed ,in order to argue following smoothly, and provide theoretical support to full text of the discussion.Chapter three, summarized the current network of public opinion on the impact of government actions. Specifically , mainly in three aspects: to promote the Governments'concern about public opinion expression; to make governments'decision-making more scientific; to supervise governments'actions .Chapter four, analysised the Government need to manage networks of public opinion and public opinion that the current governance problems in the network.Network media and its inherent disadvantages and make the government call of duty should be to effectively manage the network of public opinion.Then Bifeng turn, through in-depth analysis of a typical case, Pointed out that public opinion of our government in the process of managing the network there are the absence of information dissemination, public opinion, controls are too stringent, the main responsibility for avoiding responsibility, early warning mechanism is to guide the program and other issues rough.Chapter five, In front of public opinion against the Government's response to network problems,seeking new ideas for managing the network of public opinion.Western governments through the analysis of network drawing on the management of public opinion that the Government should first people to maintain the right to freedom of expression, namely, tolerance towards diversity of opinion expressed by the network; public opinion against the network's own shortcomings and negative impacts, the Government should carry out appropriate interventions and will be its negative impact on the community to reduce to a minimum; Then layers of progressive, proposed on the basis of government intervention, but also respond to network effectively guide public opinion so as to convey the government voice, the mainstream of thought, opinion and harmonious factors added. View of the current low quality of media practitioners, the network the problem of high quality of public opinion that the Government should enhance the quality of practitioners and users, to purify the web environment of public opinion; and finally I believe that the Government in the management of the network of public opinion in the process should play a non-governmentalan active role in the organization, be introduced into the ranks of participation in Internet governance in order to make up for deficiencies in government management.The last, summarized in a networked environment, the Government on the network can not take the traditional form of control of public opinion on their "blocking", but should be effective in easing. The only way to achieve a harmonious construction of public opinions, and thus achieve the goal of building a harmonious society.