Strategies Research On The Situation Of College Internet Public Opinions Administration

This paper made a comprehensive definition about the concept of network public opinion thatuniversity network public opinion is the total of the performance about social various phenomenon,problems of expression, the effect of faith, attitude, opinions, emotion which is expressed by collegestudents, teachers, and college administrators and readers from outside (organization) through theentire Internet network expression and communication, by collecting, identifying and arrangingnetwork public opinion related literature, combining the characteristics of Internet and public opinionof the universityThis paper analysis the spread of public opinion subject, object, media, the effect of theelements from the perspective of communication of Internet. combining the public opinion events thathappened in recent years of; analyzes the subject of public opinion management, object, purpose,method and the elements from the view of management; takes apart about three problems that is thepresent unclear universities network public opinion management purpose, management chaos,incomprehensive understanding, and unscientific management methods.On the existing problems about network management, this paper proposed the countermeasuresthrough establishment of Internet and the management of public opinion "inadvance--matter-afterwards" model--give priority to establish management objective, make themanagement goal, give the organization right and benefit, attention to the daily power managementmethod, make the network management of public opinion before plan. The establishment of a specialproblem for the implement of verification, rapid disposal schemes, the initiative in words, fullyunified caliber and synchronous communication, response to public opinion, the course control aboutnetwork public opinion of the management also should be emphasized. After the event of Internet andpublic opinion, summed up advantages and disadvantages in the processing of events management,and put forward the management optimization scheme, completed promptly the event feedback.