Research On The Social Roles And Realistic Function Of Chinese Financial TV News Under Financial Crisis

In nowadays, economic globalization has been highly developed, no country or region can discuss their own development independent from the atmosphere of the whole world. In this case, the mass media's role is in communicating the world, and strengthening the economic exchanges. TV is an extremely important means of communication for mass media. It combines sound, images, text in one. Possessing the natural advantages of Wide coverage, big-impact, Rapid spreading, and so on. Thus, the TV is affecting the society all the time. TV financial news communication is an important public opinion instrument inner the economic procedure of our country. It comprehensively and timely transmits the information of social economic, Using of its social role and functions significantly promote the society work in a good way, severing the public. With economic development after the reform and opening up, TV financial news of china grow out of nothing, weak to strong, expiring a fast-growing process. During this course, financial news television gradually converted its role as well as function according to the actual social situation, while promoting the development of the society, achieving self-break repeatedly.In this essay, the first part focuses on two aspects. First, the generation and spread of financial crises, as well as on Chinese economic and social impact; second is the development of Chinese TV financial news main situations. Since the outbreak of the international financial crisis, our social economic is disturbed too, including economy, the people's livelihood,many aspects suffered obviously impact. Serious international and domestic economic situation, Let the TV financial news of China facing the challenge she never met.The second and third parts of essay are the key to explain the financial crisis in the financial news of Chinese TV to play a specific role, and its commitment to the reality of function. Under the current situation, It is obviously that the unitary and traditional role of Chinese TV financial news that works as "mouthpiece" and "Instruction", is already can't completely satisfied the need of society. Further steps in deepening role, and function converting is already imminent. The struck of financial crisis this time, is a new opportunity of promoting our country's TV financial news, and exerting great social function. Towards the situation and impact of the financial crisis, many TV media of our country taken appropriate follow-up report, During the reporting content, reporting strategy, reporting forms, etc., significant progress had already appeared, the unitary and traditional role of it gradually emerged into diversity. The splendid report of CCTV-2 financial channel and Shanghai NO.1 financial channel is the best evident of it.The fourth part of the main contents of the article is a reflection of China's television financial news. At present, the financial crisis is still playing its influence, but there still a lot of problems lies in the aspects of comprehensive master in popular and professionalization, as well as the aspects of the Global perspective during financial reports. However, we have reason to believe that through continuous improvement our TV financial news will further improve its social role and its function in reality, and play a more important social utility.In the new social situation, re-examine the social role of TV financial news and its function in reality, is extremely meaningful for enriching the theoretical stuff of our TV financial news's social role and function, and Do a better job in the future report of TV financial news, at the same time have immeasurable affect in promoting the development of harmonious society.This paper states the specific social role and function China's TV financial news were bearing while dealing with the financial crisis. On this basic, this paper also seriously considered the shortcoming of our TV financial news and gave my propose, At last, make a vista for the trend of our TV financial news and its great meaning for promoting the development of the whole society.