China Anti-cultural Tendencies Of Contemporary Media Studies

Our country is experiencing a pivotal social transition. With the formation of the media society, media culture becomes an important culture landscape in mass communication field, playing an indispensable role in the process of cultural progress and development. But, culture is always in the struggle against counterculture, they are symbiosis and coexist. As an opposite side of culture, counterculture is also reflected in the media culture, constantly disturbing the advanced direction of media culture, and causing the anxiety and disorder of media communication.Therefore, when we are marveling for the change and the fast flow in the information society and media culture, at the same time, we should also find clearly the counterculture tendency in the media culture. From the angle of culture philosophy, in the route of media criticism at home and abroad, and according to the reality of our country, this article tries to probe the macroscopic manifestation and generating mechanism of the tendency of media counterculture and to discover the positive and negative value of media counterculture, and to provide the feasible scheme for incorporating and reforming media counterculture so as to construct a harmonious culture environment.This article discusses the subject from the second chapter. In this section, defining the content of anti-culture by examining the phenomenon of domestic and international awareness of the anti-cultural interpretation of this paper.This culture is human nature that the anti-optimization, social progress, advanced culture, to challenge or opposite direction human activities and objects of the results.It is the culture of non-ideal part of the system. Media culture as a cultural system.Its development process is accompanied by counter-culture, but also increasingly developed in today's media culture.The media have become more counter-cultural evolution of complex and intense, and this is the source of this paper.ChapterⅢ, summarized the contemporary Chinese general tendency of the media counterculture of the seven macroeconomic performance, such as the dislocation of the relations between people and media, the overwhelming position of technological ration, consumerism's diffusing, the calling of entertainment pleasure, "quality" following closely to production, the collage of cultural fragments and the audience's reverse misreading, etc. The dislocation of the relations between people and media access to the capacity to dominant human, turn into person's body; Person's worship to media technology make traditional cultures value rationality showing dispersed state, and non-rational growing expansion; Consumerism diffuse away from the simple concept of consumption of savings, and reduce the overall social and cultural quality;The calling of entertainment pleasure lose the sublimation of instinct media culture, pointing to the future beyond the meaning and cause degeneration of human nature;"Quality" following closely to production make media culture lose the innovation, and push other cultures into the edge of the status; The collage of cultural fragments damage the integrity of culture, and also lead to cultural metabolic disorders; The audience's reverse misreading enhanced awareness of their resistance, misinterpreted a lot of classical culture system, which is more valuable.ChapterⅣ, combined with China's actual situation, and based on the interaction between media and culture, through the multi-angle and a full range of thinking, to summarize the causes of the mechanism of anti-culture, firstly, the main aspects of the media reasons, including the text creator-the artist lost the role of traditional elites and hardship; risen of market-oriented interests of the rise of intermediaries; communication terminal- the audience shown the lonely hearts and driving distorted heart in the current context. secondly market mechanisms also have their own difficulties and contradictions in the development of science. In addition the contradictions in the process of development of technology,the drawback of communication system and so on, which were all produced in the process of media anti-culture has an important responsibility.Finally, after understanding media counterculture, we should set up a correct concept of it. Although reducing sequence and increasing entropy of media culture, media image, and even the whole culture system of the society, it still has some reasonable positive values. We should examine the media counterculture from the two aspects of both positive and negative. This article puts forward four measures in incorporating and reforming media counterculture, such as strengthening the responsibility and self-discipline of the subjects of media culture; improving transmission system, especially the legal system construction; making full guiding use of the socialist core values exploring how to construct media culture for the present stage in our country, etc.This paper puts forward the problems in the process of modern media development in the perspective of counterculture, expanding the media criticism from the perspective of culture criticism. Using the methods of the literature research, concluding theory and combining practice and theory, etc. and the media criticism theories of domestic and foreign,the paper analyzes several comparative hotspot nowadays in China which shows the characteristics of counterculture. Mainly based on cultural philosophy and critical theory,this paper puts forward several suggestions in hopes of inspire the future criticism research of media culture.