| Cultural memory is an important foundation for building cultural self-confidence,and it plays a vital role in gathering national strength and constructing national identity.Under my country’s national strategy of comprehensively revitalizing traditional culture,building cultural self-confidence,and international communication,it is indispensable for television media to play the role of reshaping cultural memory.Original cultural TV programs belong to the new program category of the TV media,which constitute a bridge between the "past" and "modern" of Chinese excellent traditional cultural resources,and demonstrate a brand-new method of reshaping cultural memory.Based on the perspective of cultural memory,this article sorts out the exploration,innovation and development of original cultural TV programs with the timeline from 2010 to 2020 as the timeline.At the same time,with the help of communication,semiotics,narratology and other related theories to summarize the innovative development of original cultural TV programs,based on the logical relationship between original cultural TV programs and cultural memory in the context of the new era,summarize the actual context Under the impetus,the inevitability of original cultural TV programs to reshape cultural memory.Original cultural TV programs use narrative,ritual and artistic processing methods to awaken cultural memory,and reshape the media framework and audience identity of cultural memory,which has produced a wide range of social value meanings.Original cultural TV programs have their own unique advantages for awakening and reshaping cultural memory,which are different from museums and historical buildings.At the same time,it is concluded that the limitations and development paths of original cultural TV programs can also serve as a useful reference for the further exploration,upgrade,and transformation of the same type of TV programs,and better serve the establishment of cultural confidence. |
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