The Studey Of Original Cyberliterature's Marketing And Communication

The object of this study is original cyberliterature. Analysising the related concepts-cyberliterature and network publishing, we know the concept and contents of original cyberliterature. It must be the thing that contains the features of cyberliterature and network publishing. The most important element of original cyberliterature is creative. Compared with America, Europe, Japan, Korea, the industry of original cyberliterature in China is much more developed, and it extends much far-reaching in China. But there're more and more contradictions and weaknesses become obvious in the industry. The most serious problem is that there's no professional institutions.Fortunately, Shanda Literature Limited and Perfect World Co.,Ltd pumped a large sum of money into original cyberliterature industry. It will be the most powerful backing. Seizeing features of original cyberliterature's consumers, increasing the quantities of touch points is the most important thing in developing. Now, establishing a new, systemic and professional marketing chain is much necessary, also.