Stand On The Man's Shoulder

In recent years, Chinese Journals in the basic maintain has been total than 9,000, entering the stable period. New media constantly emerging, readers interest becoming increasingly complex and changeable in Social comuncation, Old journals have been in "survival crisis", but founding new one is so hard, This make Journals development embarrass. Compared with the booming of the periodical prosperity, today's development need more wisdom, stronger team and a better opportunity.Speical Focus put'The reader's digest mature man'as mission, rapidly rise as The first journal of 300 million, in new century, the successful experience is worth of learning. The paper base on exploring the development of contemporary journals as foothold, follow Editing journals, Mass communication, Social psychology's angle, by individual analysis, Text analysis on Special Focus, and compared with DUZHE, summarizes the success experience, for getging inspiration of holding Journals.The paper divids into four full sections.Firstly, Simple review of development, and comb major landmark event on Speical Focus; Secondly, with its development process, following the next five part:Readers orientation, content management, reader grade, mode of operation, management team, analyses its success factors. Among them, the content management part divids Realism, happy philosophy, standard production to analyse;the mode of operation part divids into Marketing and distribution. Thirdly, compared with DUZHE by analysing Humanistic connotation, the text expounded and material processing, in order to show special place, lastly, getg the inspiration of holding Journals:Seize the readers'reading blank, determining synthetic-aperture is the basic point of success of Journals running; Men'journal publishing environment have potential market, can dig deeper; Do not reveal personality in public journals, to implement standardized production;Put attention on business, and jump out industry limit, without common brand is an important weapon in the periodical market win.The paper bases on the development process, characteristics and successful strategy of Speical Focus, gripping the practical problem facing of the publishing industry in sustainable development stages, with its vivid examples to explore contemporary integrated abstract journals'rule, to attract industry putting more attenion to the development of contemporary journals, and give them some realistic significance of reference value.