On The Guiding Of Public Opinion On Campus Network

The rapid popularization of Internet application making the network be the forefront of social exchange, the network is spreading by its unique way to every corner of the society, its formidable function of human has of politics, economy, culture and life and so on many domains of influence. Nowadays, students'study, life and work are closely with network of campus network, providing the convenience for college students to learn the communication platform and the network has become an important ideological consensus on campus. Studies on the campus network media, the factors affecting the countermeasures to optimize will guide college ideological and political education environment, network education to improve pertinence and effectiveness of, helping students in the network environment in the complex set up the correct values, effective ideological and political education of the future work.The first chapter summarizes the campus network opinion research situation and the significance of this research. Based on the existing research results, the second chapter of this paper defines the concept of campus network media, comparing and analyzing the network public opinion of the campus network forming process and characteristics. The third chapter in domestic universities representative samples, issuing questionnaires and SPSS single sample analysis, multiple linear regression method from the main factors of campus network media, environmental factors on college students' characteristics and contents, the influence of idea and behavior analysis and comparison, the campus network opinion status and existing problems, and explores the reasons. According to the results of the survey analysis and other scholars' research, the fourth chapter puts forward the campus network legislation, public opinion environment, campus network optimization, training of high-quality campus "opinion leaders, strengthen the public opinion campus network construction, collect and warning campus network culture, knowledge of network moral education popularization and network etc, striving for campus network management and the guidance of public opinion has certain reference work.