Practical Situation And Media Integration Of SNS

The 21st century has seen the surge of Internet industry size and number of internet users in China. The emergency of SNS (social network sites/service) brake the boundaries between the real and virtual world, making NRS possible and starting the revolution inside the internet users' behavior study field. Began with SNS, it is possible for internet communicators know who and where are their audiences. Meanwhile, it's more convenient to get a real and effective monitoring on the communication effects, and to get the accurate feedback from audiences though SNS. On the contrary, internet and other new media have limited the expansion of the traditional media development space. It's not only an opportunity to meet the trend of media integration, but also a challenge for traditional media.The purpose of this study is to scientifically describe the practical situations of SNS, stating the necessity for traditional media to conduct integration, and to make recommendations. Quantitative research method has been used to present SNS practical situations.The paper consists of five chapters.Chapter 1 tells the origin, purpose, research status and research value;Chapter 2 introduces SNS theory, history, concepts, and basic knowledge of kaixin001.com; Chapter 3 discusses the research hypothesis and the methods of this research; Chapter 4 lists data analysis; Chapter 5 summarizes findings, research limitations, and recommendations for traditional media to conduct media integration with SNS.