Package Strategies Of Professional TV Channels

In recent years, China's TV channels continuously enriched and the level of programming the rapid increase competition among television channels in China has reached a thousand sails compete. TV packaging industry in China is still emerging, there will soon be sought after, and many channels in order to fine visual packaging great pains, and even excessive packaging, their head is to let a wider audience recognition, acceptance, while cultivating a loyal audience. It has become a TV media to create a fine column, fine art of re-creation channel indispensable important part of a set channel image, reflecting an important means of service differentiation.This paper describes the industry in the development process of combing the status quo of China's television package. In the analysis and summary of our professional television channels after the typical case of packaging, from which sum up experience. From the third chapter, the author describes the professional TV channel packaging strategy and to start from a business perspective to explore TV package.To make the image stand out audio-visual and professional channels to the advertising production packaging can learn from: visual packaging followed by concise, clear design principles, in order to make packaging easier to understand and effectively communicate; channel display of the packaging as much as possible channels of the other competitors are not possess the professional character or idea, give the audience a reason to watch; channel's slogan should be in line with the principles of audience interest, so that the audience clearly what is available from the program. There are a number of other principles, not 11 go into details.To channel brand banner survive, content is king is the last word will never change, program does not look good, packaging, and then to resort to arms is no good. The author analyzes several of the more successful professional channels, to see if their programs is how to achieve "a pair of flowers, stood out" in.In order to expand its influence within the industry, advertisers, the public started the brand, large-scale TV activity, or that the event planning, as a number of brand-name channels killer.The author and from brand management, TV marketing, the image recognition system in three areas of the TV package in-depth exploration. Because, after all, TV package or for the purpose of social and economic benefits.