Analysis On Current Situation Of TV Programming Guide And Its Future

The TV programming guide is to deliver TV programming information, the concept of television production, to introduced the background of the TV program, to communicate with the audience. The TV programming guide has a stationary framework. The audience who have the right to select the TV program will be affected by different TV programming guide. The TV programming guide can guide the audience, package the channel sections, and build the channel image.The TV programming guide which still use the traditional simply mode are facing an unprecedented crisis. Although a lot of TV channels have put much more attention to the The TV programming guide, there are still many problem about it. With the development of television, The TV programming guide is not just to tell the audience choose which one, but also it can supply more other service to different audience in order to make the needs of them.This article defines the concept and characteristics of the TV programming guide firstly. And in the second part, we analyze on current situation of TV programming guide and its problems. The third part is to explore the future of the TV programming guide.This article analyze guides the role and function of the TV programming guide in the whole TV programs in order to know the TV programming guide's importance. We also use some communication theories to study it in order that the TV programming guide can play a important role in the digital media age.