Paradigm Value Research Of Hangzhou DTV Model

Digital Television has raised a landmark new technological revolution in traditional analog television field in information-based nowadays. Chinese DTV industry has developed rapidly in recent years with the emergence of Qingdao Model, Foshan Model, Hangzhou Model, Shanghai Model, and so on. Hangzhou DTV started the positioning of digital television as a comprehensive platform of household and city informatization, through its independent innovation. Hangzhou initiated the real two-way and interactive DTV, which leads the citizens to the times of using television from the previous watching television. And it created a Hangzhou Model that is demonstrative, conductive and generalized, depending on its special operation subject and model, industrial technology platform, and profit model. This paper focuses on the empirical study of Hangzhou DTV development model starting from the point of Chinese DTV status, through the lateral comparisons among the five typical models based on theories of Journalism, Economy and Management in an international view. We discuss the paradigm value of Hangzhou Model with Huashu as the main composition in a new economic and intermediary environment. And we also explore the strategies and paths of Chinese DTV development model primarily.