| In the past three decades of reform and opening up, China's economic, social, cultural and ideological fields have undergone tremendous changes, "humanities concern" develop and deepen continuously. After entering the new century, The Communist Party of China proposed Scientific development concept which core is "people-oriented", Proposes the idea of constructing harmonious society, "humanities concern" have deeply rooted from material sphere to spiritual realm. As the powerful cultural carrier, the news media shoulders the significant responsibility in social value system's construction process.The sport is "the safety valve" of the society which have the irreplaceable role in Enriching people's lives, Regulating social emotions and promoting social harmony. After the Combination of sports and the news media, the influence of sports expands rapidly, Sports News to become one of bridges between sport and the masses. Sports News Reports not only promote the special charm of sport, but also guide more and more people personally involved in sports, more important is reflecting the humanistic care for sportsman, Coaches, Sports Workers, Sports enthusiasts and Audience. So, reflecting "humanities concern" in Sports News Reports is the need of social development, The need of sports development and the need of Sports news media's r self-development.Based on the research of the economic and social reform stages and the sport reform stages, reform and opening up will be divided into four stages in this paper. The four stages respectively are the initial stage of reform, and reform in full swing stage, further deepening stage of the reform and the new situation stage. Based on documentation method and content analysis, analyze the and< China Sports Daily > Since reform and opening up, take quantitative analysis from three aspects of the reports content, language, sports figures reported, take the contents of the data for qualitative analysis, summarize the situation of the "humanities concern" in Sports News Reports after the reform and opening up, Analyze the causes of these differences and their impacts of sport development at that time. Studies have shown that, the reflection of the "humanities concern" in Sports News Reports have their own different stages in the different aspects, which is closely associated with the situation of the economic and social reform and the sport reform. Overall, The concern of the mass sports is U-process, concerns of non-Olympic and non-popular sports, ordinary athletes and vulnerable groups of athletes grow slowly, the concern of sports man's own thoughts, feelings, life increase in ladder-type, political colors of language in the sports news reports gradually fade out, vividness and professionalism constantly enhanced, but Violent, vulgar language increased, the exchange platform between Sports news media and the audience is more and more narrow.This study proposes a number of recommendations, Insist on the concern of mass sports, and actively guide people to involve in sport personally; Increase the concern of the non-Olympic and non-athletes and popular items and Common Athlete, reflect the humanities concern for physical person; Deeper and more comprehensively display sports people's training, competition, ideas, feelings and life; Regulate the use of languages, improve the language proficiency the reporters and editors, demonstrate China's outstanding traditional language culture, reflected Chinese characteristics in communicational languages. |
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