Study On The Phenomena Of Mass Media Sensationalization

Since the 1990s, sensationalization, as a controversial words, is used more and more frequently. As the development of mass media, the mass media sensationalization is salient, and full of controversial during its development in China, especially the media market and industrialization of our country is in a new process, always strives for economic interests that abuse of mass media hype, there are lots of problems of mass media sensationalization. If we know our mass media sensationalization well, it is valuable and helpful for media market.Based on Academic research by predecessors, this paper defines the concept of the mass media sensationalization. At the same time, the article makes clear the difference between three of them, which are the mass media sensationalization, the mass Media planning and the mass Media campaigns by comparison.Classify the mass media sensationalization from the communication point of view, and add on the dialectical analysis method to carry on the analysis. In the past, Academic circle focued only on news sensationalization.However,this paper breaks it and view on the whole industrial environment to analysis the mass media sensationalization phenomena. Just like the commercial speculation for whom Advertisers are required to raise popularity. It can be analyzed from the whole more media hype about public figures, whether its positive significance is more important than negative meaning, the author hopes that it is helpful to speculation in the media, chasing interests, how to correctly use the power to attract the audience, and how to guide benign speculation in the media.