CCTV-2 The Story Of Wealth Program's Competitive Strategy Research

The Story of Wealth are one type of file stories feature characters of wealth in CCTV Economic Channel, columns for its unique style and mode of development of the economy at CCTV Channel numerous brand-name columns in the survival and development. Section will focus on the interpretation of life on the wealth, the desire of wealth to activate the pursuit of life, the pursuit of wealth frustrations with the process of intelligence is the greatest wealth in life, for the public to shape and disseminate the wealth of health values, and heritage of national spirit, the right to assume the social responsibility to guide the audience, to carry out practical guidance and demonstrations, virtually communicated to consider the audience of life.This paper attempts through the development of Story and Finance and Economics Program to sort out, interpret and analyze the characteristics of columns and the emergence of reason as the groundwork, the main characters from the columns and select a standard shape, angle, presided over a unique way with the language style, the development of columns surrounding products and planning to organize large-scale television activities carried out on to explore the shape of the columns brand, manufacturing section General influence, columns improve the minds of the audience at the influence and loyalty, develop into a unique competitive strategy columns ace.