Brand Successful Model Of "wealth" And Its Revelation

China's economic has played an increasingly important role after joining the WTO, while at the same time, the development of China's financial media is difficult to synchronize with the level of economic development. Chinese finance and economics journals, for example, there are many defects and shortcomings, the face of the coming golden age of China's economic development, the Chinese financial magazine in China also bear transfer voice in international financial magazine competition task."Fortune" is the world's leading financial magazine brand, has a lot to learn from the advanced experience of brand building, "the Fortune 500 list," and the "Fortune Global Forum" has earned wide influence and recognition, as financial magazine brand building a successful example. Therefore, the "Fortune" brand will be a successful model of the development of Chinese financial magazine has an important role in enlightening.This main part of four chapters. The first chapter, "wealth" in the history of brand building and brand development; specific analysis of the second chapter, "Fortune" brand-building aspects of success; third chapter summarizes the "Fortune" on the media and the enormous influence of the business community; Chapter Status of Chinese financial magazine and problems, through the "wealth" Experience and explore the future development of China's financial magazine road.