Analysis On Charisma Of The Government News Spokesperson

In recent years, news spokesperson of government has become a high-profile "bright spot" in Social and political life, Every announcement of the important decision, Every occurrence of major events, they will be there, the occupational characteristics of news spokesperson of government requires that he should face national media reporters and answer all kinds of questions, This determines that the news spokesperson of government must have a strong charisma. It-is a chance to display the attraction of the spokesperson, Not only can regulate the atmosphere of a news conference and spread the government information more effectively, but also enhance their prestige, set a charming image of the government. Especially with the rapid development of information society, cultivate a group of high-quality, charming news spokesperson of government, not only meet the need for perfecting the news spokesperson system of government for our country but also the urgent need of society.In this paper, the author employs the theories and methods to carry out a comprehensive and in-depth analysis of the government press spokesperson charisma the point of from journalism, communication, psychology, linguistics, rhetoric, as well as related disciplines such as management, from the basic characteristics and the important role of the news spokesperson of government,the paper tries to give a systematic discription of the constituent elements of charisma-political qualities, professional qualities, physical and psychological quality, the image quality, and shows the current situation of the government press spokesman, the analysis shows that the factors that affect the charisma of Chinese current government spokesperson are political system and social environment. Finally, the article puts forward a number of strategies to strengthen the charisma cultivation of government spokesperson, and provides a new perspective on how to further promote and improve the system of our government spokesperson and how to shape a glamorous team in the new period.