From The Multiple Roles Of Spokesperson To See Our System Of Spokesperson Existing Problems

Along with the socialist modernization's comprehensive advancement and knowledge economy's arrival, implements the news regulation and the information public important channel as our country Government, the news spokesperson system in the public government information, the processing crisis event, sets up aspect and so on positive image, communication medium relations functions, displays more and more important. Was popular the new thing as the recent years, the news spokesperson system's practice needs the discussion and the instruction theoretically, caused its benign development, played the major role.This article dissemination's study correlation theories has analyzed the news spokesperson's social role, considers by these social role with carefully examines the current news spokesperson system existence all sorts of questions, then proposed that consummates this system's countermeasure.The article foreword part, introduced briefly the news spokesperson system's history, has combed for 2003-2007 year Our country Government news spokesperson system's vigorous development. Increases in the last few years looking from the press conference quantity, the quality enhancement, third-level news spokesperson system's universal establishment, news issue form aspects and so on diversification, our country news spokesperson system has achieved certain achievement.In the first chapter, utilization dissemination study basic theory analysis news spokesperson's multiple role localization. Under the different theory field of vision, the news spokesperson is undertaking the different role responsibility. Under the agenda establishment theory, the news spokesperson is playing the public opinion guide's role; In "the check person" under the theory, the news spokesperson is the information master; Under the change of attitude theory, the news spokesperson regards as a persuasive; Under the media recessive functional theory, the spokesman who the news spokesperson becomes the government image; But under the information society theory, the news spokesperson displays the information intermediary's function.The second chapter, by the news spokesperson's role localization, inspects the current news spokesperson system existence the question. These questions include: Bureaucrat consciousness and the concurrent job nature cause the dissemination status equality, the news spokesperson specialized quality is not short, limits the power surveillance accountability mechanism and press conference's quality existence numerous questions deficient. The third chapter, proposes the consummation current news spokesperson system's countermeasure. in view of the news spokesperson system existence's insufficiency, proposes the countermeasure, including the establishment perfect related legal norm, implements the news spokesperson specialty, the consummation to limit the power surveillance accountability.The news spokesperson system is becoming one of gradually government information issue important ways in our country, but is in the development news spokesperson, but also needs to consummate its external environment, the internal structure unceasingly and so on, can cause its full display function.