Utility Analysis Of Personal Knowledge Management In Campus Social Networking Service

With the speedup of information's flow and change, and the increasingly intense competition, efficient implementation and learning ability becomes a key of victory for each organization and individual in the knowledge-based economy. As an effective strategy to meet the knowledge economy challenges, knowledge management (KM) is getting more and more attention. Personal knowledge management (PKM) is an emphasis both of the practice development and the theoretical research of KM. It is not only the essential guarantee of the organizations' KM, but also an effective measure to heighten the individuals' competitiveness. For college students, in order to adapt to new social conditions, they have to adjust their learning manner and ability structure. This is a knowledge economy's objective requirement for students to implement PKM. PKM can help college students to improve their information literacy and competitiveness, develop their awareness and ability of self-directed learning, cooperative learning and life-long learning, which has quite important value and impact for college students' development.The purpose of this paper is an in-depth discussion of PKM's concept and significance through analysis and research; analyze the content frame of college students' PKM. At the same time, it will analyze the application situation and developing traits of campus social networking service (SNS), through practice and investigation; discuss the feasibility of using campus SNS as network platform for college students' PKM. The main research methods of this paper are document study and case analysis, choosing xiaonei.com as a typical case, combining specific methods like analysis, interview and questionnaire survey. This paper analyzed the connotation and doctrine of PKM, discussed the general content and framework of college students' PKM. Through the use experience and survey of xiaonei.com, author summed up the characteristics and the objective effectiveness of PKM in campus SNS. The survey indicated that, college students pay more attention to the practical value of campus SNS for study and life; they hope to use the reliable cyberspace relationship for information sharing and communication of knowledge. Campus SNS can meet many functional requirements of the college students' PKM implementation. It is an economically feasible and convenient PKM network platform.This paper studied PKM and SNS from a new view and direction. It is a try and explore to a new micro-studies field. Based on the practical experience and survey, the paper analyzed the expectations and needs of campus SNS's users, which not only made this study acquire realistic value and meaning, but also supplied valuable information for the operations and development of campus SNS.