Dissemination Of Literary Criticism Through Television Media

There has been a dramatic evolution of modern media tech from printing on papers to electronic media in human society during 20th century. It has inspired profound changes in cultures, literary criticism, as a significant component of culture, has also experienced the powerful shock and offered with an opportunity to make a break-through. And that is exactly how the phenomenon of literary criticism transmitting through TV programs came into form. Distinctive from the traditional literary criticism based on paper printing and from the prevailing "press criticism" in mordern world, it can be regarded as an effort at extending its discourse space and a strategy of TV media aiming at getting profit through integrating literary criticism with itself seeking for a quality upgrade.This thesis first deals with the new characteristics of TV culture and the challenges confronting literary criticism and analyses the motive for literary criticism involving itself with TV media on the basis of a review on the relationship between literary criticism and media by putting them together in the context of society and culture. It takes a TV program known as Lecture Room for a case studying, investigating the evolution of subject, object, media, audience, features of literary criticism in the process of its dissemination through TV media. Recognizing the positive aspect of this phenomenon, the thesis points out the problems it brought up and discusses on how literary criticism can have a good development in electronic media times at levels from theories to practices.