Research On Emotional Design Of Women's Mobile Phones

With the arrival of information age, the emotional design becomes more and more important. Meanwhile, the products no longer exist as a kind of simple material but as media among people, which requires products convey the most direct material information at the same time to show its essence, the internal emotional information. In fact, with the popularization and deepening of the information notion, the emotion of the product is increasingly becoming the main reason for customers to purchase it. And emotional design becomes one of the trends of industry design. But the research of emotional design is not enough in our country, so, how to unify the emotional design and the products, how to reflect the emotional value of products becomes an important subject in the field of industry design.In twenty-first century, the rise of women's economic represents the female consumer will become the main force. At the same time, as women mobile phone market have a large potentiality, the designers should be more in-depth study of women mobile phone design.In order to give women more care in the society and dig the consumptive potentiality of women simultaneously, this issue proceeds from essence emotional design, study women mobile phones on the aspect of instinct, behavioral aspect and review aspect. Combine women's consumption characteristic to analysis on the design of the mobile phones, and Proposed ideas. Meanwhile, this issue introduces the persona design, combine the characteristic of the design of women mobile phone to improve this theory, and apply it into developing concept of the emotional design of women's mobile phone. In the end of the issue, with the emotional design and the method of persona design, realized the practice of Women mobile phones design.