| Nowadays,the rapid development of smartphones and the Internet and mobile terminals has created a new social form.The social form of mobile is gradually integrated into our daily lives,and gradually more and more replace the original living habits in our lives.It occupies a large part.The rapid development of mobile APP has also brought up many related industries,such as e-commerce,small programs,public accounts and so on.Among them,the potential size of the female APP market has reached 270 million,and the potential is huge.In the Internet age structure of Chinese women's mobile terminals,the number of users aged 19 to 39 is as high as 51%.This part of the users is also the main user of female APP users.It is precisely because of the potential users and potential market,female APPs are also favored by the market.Compared with men,women are more dependent on the mobile Internet,and female users are more distinctive,and their development momentum is also the fastest.This thesis studies the design of mobile female APP based on emotional design as the central theoretical basis,combining design aesthetics,design psychology,and female psychology with female users as the main focus and emotional orientation as the design center.In view of the current model of community-based APP,analyze and compare social community-like APP e-commerce APP at home and abroad,especially women's consumer psycho-emotional level and interaction level,obtain user needs,and establish a female-centered,emotional-oriented approach that will be different.The dynamic interaction design of the form and the expected fusion of psychological emotions enhance the user's emotional feelings.Based on this,summarize the principles of emotional design of mobile APP,study female consumer psychology,do homework in icon,color,text and layout through visual and interactive aspects,satisfy applicability,and find resonance.Sense,on the basis of APP practice creation,enhance the user's emotional experience. |
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