Power Of Expression Of Medium Language In View Of The Popularity Of Dialectal TV Programs

A new kind of cultural phenomenon became more and more attracting among many other means of mass communication, such as TV, broadcasting, film and Internet from 1990s, that is the bloom of dialectal works. Promoted by the combination of media and capital market, they rapidly penetrate the TV area with a strong and vigorous shape as a special form of popular culture when allying with the multifunctional media. Various dialectal TV programs extensively appeared in local television stations and became the magic weapons for stations to boost their audience rating.Language and power are closely related.When the Dialectal TV programs become the popular television media text, hidden behind the inevitable social and cultural context, as well as Media Culture'changes. This paper reveals language (dialect), the medium language and the power relations in light of current changes in the social and cultural context, media management and audience media consumption psychology, and other social phenomena, and several typical television dialect text as an example, in order to Analysis by the media language and logo reflect the social, Politics, Economic, Culture, and so on the strength of multiple contrast, dialogue, and balanced contest. The popularity of Dialectal TV programs revealed to us, only to take effective control system and establish a timely manner under the guidance of the mainstream culture of media pluralism and cultural symbiosis can be in a fully respected and recognized the power of local cultural expression , In the dissemination of information, media development, cultural heritage, social integration, such as more social and cultural level greater harvest.