Research And Design Of Real Estate Corporation Customer Relationship Management System

Real estate corporations (REC) in the fierce competition to win customers and win market, already has become a pressing issue. Customer relationship management system in the real estate corporation applications can help to change the real estate business and workflow management to serve customers better. Therefore, the rapid development of the real estate industry is being in our country, the research of CRM in the real estate business in the application of practical significance.In this dissertation, a real estate development corporation in Xiamen (referred to as: A company) to implement the customer relationship management system for the background, research real estate corporations to build customer relationship system problem. Thesis using a combination of theory and practice of research methods learn from and absorb more mature foreign theories and research results.First of all, real estate in the current CRM system to analyze the advantages and disadvantages of the basis of summing up, based on a J2EE development platform, B/S model the structure of the system and its system requirements, system design, system are discussed. Secondly, the combination of the characteristics of real estate corporations as well as the system CRM for the function demand, establish the CRM model of real estate. Finally, the thesis discusses data warehouse and data mining application of CRM in the real estate area. Based on the three-level modeling method, it elaborates the system of the customer information data warehouse.Real estate corporation CRM system can effectively raise the real estate industry, the level of information, changes in real estate development corporations behind the business philosophy to enhance the management level of corporations.