The Scarcity And Construction Of Female Subject Consciousness In Mass Media

In the contemporary era, as a basic form of transmition culture, the mass media are playing an important function. Perhaps we can't confirm the force to our society and the social members in using quantity criterions yet until, but we can deeply feel that it is tightly concerned with our daily life. The mass media have double functions. It not only reproducts our social life, but also constructs our life. Mass media construct an "image" of social life in using various technical methods. People participate much more into the mutual move of "social image", through mass media, the mass culture become an important way infecting our socialization. However, using gender perspective to watch the media around us, we can find that there are many expressions and images lack of female subject consciousness. The traditional role-stereotype about female still exists widely, the media doesn't describe the both sex images in a balanced way.This paper think the various sexual problems in mass media reflect that in the culture--especially in the media culture, the man-centered culture still takes dominant, this is the main reason that causes the scarcity of female subject consciousness. On the other way round, the collective unconsciousness consolidates and intensifies the status of man-centered cultures. However, as the "field of words product and struggle", mass media is not a closed system, as a culture form, although it has inherit and transfer character, we still can conquer the obstacle of traditional culture through enhancing the sex consciousness of media and the whole society, to change the women's puny and fringe status. This paper takes the mass media and female subject consciousness as a mutual process to analysis from sociology perspective, using transmission theory for reference, deconstructs the diversified myths in culture research method, takes apart the working logic and ways in mass media when it constructing the relationship between sex, and also, it offers us a helpful thinking to make a further and all-around understanding of female subject consciousness.