A Research Of Marketing Strategy Based On Competitive Intelligence

With the formation of globalization of world economy, Competition among enterprises has become transparent increasingly. The success or failure of marketing strategy plays a vital role in business competition. Competitive intelligence holds the direction of marketing Strategy, Through the use of competitive intelligence resources to make the interpretation of the development of enterprises, we can more effective marketing strategy. The effectiveness of competitive intelligence should be bringing into play for developing an accurate and feasible corporate marketing strategy.It become a hot topic that competitive Intelligence impact in the enterprise by the increasing of corporate competitors and the gradual standardization of market competition, many scholars have carried out this in different views. This article based on a literature search and summarize, first of all, it introduced competitive intelligence and marketing strategies, focuses on the development of marketing strategy in the application; Secondly, Summed up the impact of enterprise marketing strategy factors, understanding of my own on the impact of competitive intelligence to the business marketing strategy, and constructed a Marketing Strategy Model in the environment of Competitive Intelligence. At last, shifting from the theoretical study to actual combat, using the competitive intelligence theory and practical experience in business, how do companies use competitive intelligence to develop an effective marketing strategy has bean disserted by combined a cases. At last, it tested the model with a typical case, and proved the Marketing strategy in the environment of Competitive Intelligence.