The Research On The Human Communication Strategy Of High-tech Products

"Science and technology are primary productive forces", the development of high technology has become the theme of our times, and its high-tech industrial development, has been a main criteria to measure a country's comprehensive national strength. But high-tech products have to face many unfavorable factors in the dissemination because of the technical complexity, and its mystery and abstract.With the development of society, our world is gradually transformed into a world which will give more attention to human nature."High technology always come from humanity"become the slogan of the advertising of a lot of high-tech products. The American futurologist John Naisbitt suggest reserving human technology, repelling anti-human technology. Only when human beings combine high technology with human nature, can we truly achieve overall social development and progress.This paper is committed to finding the joining point of high-tech and humanity ,and then create various concepts of human, and divided them into five main categories: the physical demand of human, the additional psychological demand of human, the dissemination process, the use condition, other spiritual needs, etc, including the high-tech with health, happiness, love and emotions, personality, and so on.Finally, it extended to all kinds of application of human communication strategies. Including the early period of dissemination - to understand consumer demand, communication, education, the middle period of dissemination - consumer awareness, experience,and establish contact with them, the late period of dissemination - services, the long-term building of a brand.How to help enterprises to win in the future competition, and how to transmit the product information into the hearts of consumers in the most effective ways, I hope to give some constructive suggestions to the high-tech product development and dissemination strategies of them.