Research And Implementation Of The Product Information Publishing System Based On Web

Development and improvement of Internet technology created huge commercial value for the expanded marketing of product. Moreover as the related technique of the product information publishing system is continuously developed as well as the new technology is extensively applied, the product information publishing gradually develops to the level of systematization, integration, network and intelligence. The form of based-web product information publishing has three modes: the first is publishing the product information through a well-known website;the second is that enterprises establish gate-website of their own to publicize the corporate culture and products;the last one is publicizing products by the professional website of the third party. The last method is already accepted by more and more enterprises because of economizing funds and containing plentiful information.At present, product information publishing mainly describes attribute and function parameter of products by words, and it is assisted to explain by pictures. Although it is an economical and convenient way, it can't effectively express the special aspect and completely display the characteristic of product to customers for lacking interaction and third dimension. When enterprises make the product demonstration into an on-line 3D mode, there are some advantages which are absences in 2D picture. The 3D manifestation can entirely exhibit the details of a product shape and structure, and with an interactive operation it can make enterprises take the advantage of Internet's high speed propagation advantage to extend products. At the same time, customers can make interactive observation and functional operation by dragging mouse, and then they can realize the product more completely. Accordingly, the probability that they decide to purchase will increase greatly. Then more profits are brought to enterprises and middlemen.The paper presents a product information publishing system based on browser/server mode, which publicize products with words, two-dimensional pictures and 3D visual interactive operation. The modeling methods of 3ds max is introduced, and then as an example a 3D model of notebook product is created which gives a visual description about the product information;then 4 main Web3D technologies are summarized and the 3D models of products are published on the Web using Cult3D technique;a system platform is developed with ASP technique, which achieves mostly functions such as publishing information,showing products, bringing forth information of the enterprises, users feedback etc.;SQL Server database technique is adopted to create databases such as user information, product information, and so on;lastly the related network mode and Web database techniques are lucubrated and elaborated.