Greet The Palm Communication Modern Era

Reading time that the modern people spend on traditional media just reduce continuously. The fast food type reading is becoming an important way that the people obtain the integrated information. The timely introduction of mobile phone newspaper goes with the tide. The mobile phone newspaper has developed for a much short time of 4 years since it appeared. However, it develops so fast that it has attracted much attention in the industry and academic area. The allocation, industrial model, and operating mode of the mobile phone newspaper are different from the traditional media since it is a novel media form. There is no experience to learn. Few mobile phone newspaper industry has earned profit. The academic research of mobile phone newspaper just broke the ice. No authoritative and systematic theory monograph on mobile phone newspaper has been published so far.The development of communication technologies, the breakout of traditional newspapers, and the calling of consumer culture are responsible for the generation of the mobile phone newspaper. It appeared in the patterns of SMS, MMS, WAP, IVR, and Plam letter. Based on the information mentioned above and the analysis of the conceptions related to newspaper as well as mobile phone medium, the definition of mobile phone newspaper was proposed in the present thesis.Although the mobile phone newspaper has developed for only 4 years, the growing trend can still be identified. The development of mobile phone newspaper can be divided into three stages of initial period, developing period and stable period. According to the statistics of the distribution and related information, the status of mobile phone newspaper can be summarized as follows. Firstly, the regional distribution of mobile phone newspaper is imbalance. Secondly, its development highly relies on the traditional media. Thirdly, it is believed that significant progress will be made in current events and entertainment news. Fourthly, the products are diversified. Finally, the national and local mobile phone newspapers have different emphases. As a novel media, the mobile phone newspaper possesses the following characteristics: the major resource of information is traditional media, the major pattern is message, various communicating channels are applied, and current events news is the major information. The information will be spread for two times at morning and evening. And a personal demand can also be realized. The mobile phone newspaper also possesses many media advantages, such as timeliness, better interactivity, easy to read and so on. Moreover, it owns a wide range of customers. However, there also exist shortcomings hindering their developments. The contents is short of distinguishing features, the effects of advertise is negligible, and the acceptable volume of terminal is also limited. The emergence and development of mobile phone newspaper has extent the spreading way and space of media. It has revolutionized the traditional editing techniques, reshaped the media ecology, and developed or discarded some theories related to the media.The way out of mobile phone newspaper in China was analyzed based on a series of theory of industry value chain, selected "probability", and the constant technological innovation. In the future development, the terminal of mobile phone will be transformed. A new trend of mobile phone newspaper will also appear. Specifically, the content of mobile phone newspaper will extent, the operating mode will be sophisticated, the information will be subdivided more precisely, and the future appearance of mobile phone newspaper can be also expected.The analysis and research in the present thesis possesses realistic meanings. The development of mobile phone newspaper will be affected by a lot of factors since it is a novel media. However, with the sophistication of operating mode and the improvement of industrial chain, a new development situation is believed to appear on the media market in the near future. And a really popular mobile phone newspaper will be developed.