The Application Of Text-message Interactivity In TV Sports Program

In the age of Internet,Information Technology development and audiences standard.The media of television has using new media technologies and audience interactivity to face the challenge by new media,such as Internet.Extend the developing sphere,capture the attraction of resource is the necessary selection.Mobile text-message is a sort of new media which have interaction,participation,multi-media, and popularity and more advantages to favored by mass media.Thus the text-message interactivity has emerged by the new media technologies, and dramatically becoming a popular phenomenon of communication,the search of text-message interactivity has aroused widely attention.This article has demonstrated a research for the phenomenon of text-message interactivity in the TV sports programs.For this article, has been search many scholastic articles and literature,watched TV sports programs and interviewed some experts,collected necessary basic sources.Handled the research methods as cases study and so on,borrowed the theories of communication,analyzed the text-message interactivity in the application of TV sports programs depends on the angel of standardization and academic.Based on drawing a outline to demonstrate the text-message interactivity application in the contemporary TV sports programs,the article used Beijing TV sports channel Sports Daily for a typical case, analyzing the reason of Tiantian Sports using text-message interactivity, accurately describe and hold for the text-message interactivity, analyzed the text-message interactive process and effect in the Sports Daily,has given the suggestion for the problem in the process of text-message interactivity.The conclusion has shown that the Sports Daily has founded the application of text-message interactivity by accurate audience analysis and program orientation,and from the program arrangement,theme design, audition elements combine with well design.The text-message interactivity not only achieve the social benefits for the program,but also rise the economic benefits.However,the interactive unitary, announcer and audience are lack conversation,hold interactive quantity are not suitable and such problems.Basically,on the conclusion,have list the following suggestions for the application of text-message interactivity in the Sports Daily: according to audience's demand to enforce the forms of SMS interactive; ensuring the programmatic content at first,holding the degree of interactivity;program maker must be improve their notion of interactivity,professional skill and strain capacity.