Study On The Column WuLinFeng's Present Situation And Running Management Solution

The column Wulinfeng on HenanTY has been very popular with audience at home and abroad since it was started setting its own brand image with its special charm.Nevertheless it' s not difficulty for us to find a lot of problems,which are worth to reform,discuss and research, existing in the procession of operation.According,to the situation of the running development,the existing threat and its own shortness of Henan' s Wulinfeng,this article Carries on many methods,such as literature data,questionnaire,demonstration analysis,interview,statistics and so on,to card,analysis and study and survey.Meanwhile it combines the theories of physical education management,news,media and physical education sales and sets up brand strategy,brand view,and brand image,brand effect and brand right.Then it gets following conclusions,1.Wulinfeng makes good use of advantage of local resource and forms a media brand.2.reform the running pattern, propose the multical running management and try new ways in the column reformation and creation 3.pay attention to the effect in making program and form the unique strategy of " Go over the world only by culture and martial arts" 4.put forward to the checking management system and found a high quality team and healthy team culture in harmony 5.achieve the running strategy of entertainment and professionalization 6.Wulinfeng is facing cruel market competition,so it must put forward to the development of mass media group and founds modern media product 7. Wulinfeng makes good use of the relationship between the media product and physical education organizition to achieve good each other 8.choose and orientate the program and achieve the conection of column and market 9.bring into the internet strategy running column 10.set up a special brand culture by improving the value of brand,enriching the distinguishing characteristic of brand and annotating the brand individualSo get the following-suggestions.1.The managers of the column Wulinfeng should go abroad and study the management experience of advanced media brand.2.In the procession of making programs,choose again and again and pay attention to the quality of the programs.3.Reform the management mechanism but avoid a column mess,departments out of order,responsibilities in harmony with rights,responsibilities in obscure,members off work,waste of resource and low effect.