Research On Public Memorial In Mass Media Context

Public memorial ceremony in the Context of Mass Media refers to the specific government-led large-scale activity of offering sacrifices to gods or ancestors, which spreads through the use of mass media. It is one of the most important cultural activities of our country, which plays an important role in culture transmission; meanwhile, it is also an essential means to enhance the sense of approval of cultural descendants of the Chinese people and the sense of centripetal force of the Chinese people in the globalization process.The core of public memorial ceremony is an organization communication activity, which is through displaying a variety of cultural symbols, intending to achieve the polarization of collective mentality. Public memorial ceremony at the time of mass media has something in common with traditional mode of worship transmission, but also with some new features: public memorial ceremony in a small area provides "text" for the mass media, and it is able to use the mass media's "magnifying glass" function to make an impact on the whole "virtual environment"—society, go on to affect people's cognition and behavior, hence gives the social dimension an entire greater impact. Therefore, public memorial ceremony can become an important means of social control through the adoption of the agenda settings.In recent years, various public memorial ceremony activities with improving requirements have taken place in everywhere of the country. These activities have played a certain role in transmitting the cultural heritage, and enhancing fame of place. However, behind the large-scale public memorial ceremony activity it demonstrated a number of problems in the course of the organization and dissemination: because of various reasons, the cultural functions of public memorial ceremony has been weakened; while the economic and political functions are deliberately enlarged, which caused the audience have a degree of deviation of the public memorial ceremony, doubt on the motives and way of public memorial ceremony, partly stirred up the resistance of audience to public memorial ceremony.As a traditional activity, is an important part of culture in China, which has considerable influence, and it still has the need for long-term existence. Current problems of public memorial ceremony are only minor issues and this should not shake people's minds about the status of public memorial ceremony. However, if let these "distal" develops, public memorial ceremony must have the "fundamental" fatal injury, also affected the whole society as a whole atmosphere and cultural environment adversely.We should give public memorial ceremony activities an appropriate reform, and these reforms should be guided by respect for culture and the dissemination of the law under the concept, thus ensuring a healthy, harmonious public memorial ceremony activity down direction.The reform of public memorial ceremony activity should focus on the following four aspects: First of all, public memorial ceremony organizers should establish the right public memorial ceremony and dissemination of ideas; Secondly, it is necessary to rationally adjust the release of relevant information of public memorial ceremony ratio; Third, to further optimize a variety of symbols of public memorial ceremony; fourth, we must strictly regulate commercial communication of public memorial ceremony, the maintenance of the core layer of public memorial ceremony cultural activities.