The Interactive Study On Cross-strait Media And The Construction Of Reality In The PRD Taiwanese Enterprises' Investment Environment Image

The foreign investment is the major part of Pearl River Delta(PRD) industry, and the Taiwan businessmen have occupying an undeniable position in the PRD economic.Furthermore,the PRD image-building directly impact on Taiwanese businessmen's investment circumstances.In this paper,the purpose of the study is mainly focused on solving cross-strait media eyes on PRD Taiwan businessmen's investment environment reports.Firstly, we should describe the cross-strait media on the PRD investment environment. Second,we were exploring the relationship between frame theory and PRD investment environment image.This study has its practical significance as foreign investors which are a pillar industry holding a vital importance to the development of the region in PRD.Content analysis and in-depth interviews are using as research methods to theoretical fi'amework,tendentious and source-oriented.Its innovative use of the media is on the perspective of Taiwan businessmen to examine the circumstances of the PRD and understand the difference between the cross-strait media.The results provide a practical significance of the reference value and information from the PRD planning and investment environment.The cross-strait media remain a highly tendentious autonomy in related issues.Four newspapers have no big difference on related issues although there are significant differences between the tendentious reporting.Sources are mainly comes from many professionals. "Taiwan businessmen's geographical environment" has become the key point in the eyes of the cross-strait media.In conclusion,cross-strait media must build a true reality according to the relationship of the construction and reality,the conventional stereotype,idealistic journalism and reality,and the PRD Taiwanese enterprises' public relationship strategy.