New Media Generation Of Government's News Functional Agenda

This essay wills addressee the issue of deep impact on Internet and new media in China's modern communication,from the theory of mass-communication "function of agenda setting",focus on analysis the important meaning of "functional agenda setting" from the new media generation,strategy of innovation and extrusive problem will be facing,to disquisition and explore China's government each level how to adapt with the new media development equipments,provide and give reference of the ability in news ministerial improvement.In practice of new media generation of government's news functional agenda is government to utilize and control the Internet and so on new media communication function,exert trait of media sufficiency,to attain the communicate and influence with community,thus,leading the purpose of public opinion.Strengthen in new media generation functional agenda setting,which is having strongly significant meaning at this maintenance of the mainstream ideology, development of harmonious public opinion environment,and develop a pen and transparency government.Government need in control and manipulate the Internet and such new media communication disciplinararian and those speciously,the strategy and instrument of seeking and innovation new media generation with strong at government agenda functional setting.In today,the main problem is to focus on agenda setting of public crisis event,guide public opinion in time,and establish the image of the government.