User Experience Design Research Under 3D Virtual World

Fast development of computer and internet technology bring people inexhaustible pleasure. People are used to making friends, shopping, reserving hotels and playing games by internet. Creative performances of interface, from 2d graphic user interface to flash action, are used to improve user experience.At present, people are not satisfied with 2D interface internet environment. Computer experts are studying and developing 3D virtual technology that has been applied in 3D game or online game and have attracted a large number of players. Since virtual technology has become more and more mature, a new concept named 3D virtual world is generated. Different from online game, 3D virtual world is more open and free. It provides opportunities to people, companies and organizations. They could make use of 3D virtual world to display their products, as well as supply new services, which helps users to enjoy a new experience.This paper starts with user experience design study firstly, defining user experience design, introducing the process and method of user experience design, and then turns to the 3D virtual world study, defining 3D virtual world, analyzing its characteristics, describing its sociality. This paper studies the user behavior in 3D virtual through interview and contextual observation. Basing on the study result, this paper concludes the user experience design principles under 3D virtual world. The principles are applied in the 3D virtual hotel reserving system for providing useful, efficient, interesting and memorable user experience. In the end, this paper evaluates the user experience to confirm the feasibility of design principles.