The Research Of The Local Opera Communication Of Television Media Under The Sight Of Develop Communication

The essay is writen round the chief idea of develop communication-what effect should mass media act on the modernization of developing countries. Attempts to provide a notion, enlarge a vision, enrich an construction for the practices of mass media.Gives a brief introduction about the chief idea of develop communication, confers the guidance through develop communication act on the practice of mass media. Creates a "responsibility-practice-circumstance-adjustment" mode, researches as the route that choose the communication-contents according to the responsibility of mass media, analyze the practice of mass media scientific, and then guide the practice of mass media effectively. In the guide aspect, points out that the practice of mass media should harmony with macro-circumstance and the development of communication-concepts. The text penetrates the use and verify of this mode, makes efforts to have a reasonable phase, a scientific route, a clear emphasis, and a creative vision.Base on mass media having responsibility to protect the traditional culture, the text chooses local opera as communication-concept, because its dilemma is representative in the development of culture. Views the local opera under the category of non-material cultural heritage, demonstrates the necessary of local opera protection. Sender of local opera involves performer, government apparatus, education apparatus and mass media, these four should be optimized in order to realize the purpose that protecting the local opera overall and effective. Within these four, make full use of the powerful communication-effect of mass media.After confirming local opera as the communication-content, according to the artistic characteristic of the local opera and communication-characteristic of the TV media, demonstrates the certainty that communicating local opera with TV media, propose the object of the text that the TV opera column is the most effective way of local opera communicated with mass media. Introduces the production and development course of the TV opera column, and the specialized trend, analyses the composition of TV opera column audiences, propose the TV opera column is a beneficial attempt of regional TV communication.The essay takes "Xi Kou Feng" which communicates the "song-and-dance duet popular in Inner Mongolia" culture on TV station of the Inner Mongolia as a typical case that TV media communicate the regional local opera, analyses and researches it deeply. With the research of typical case, verify the feasibility and effectiveness of the develop communication guiding the practice of mass media. Introduces the origin, spreading and current situation of "song-and-dance duet popular in Inner Mongolia" briefly, and the column of "Xi Kou Feng "was born in order to protect "song-and-dance duet popular in Inner Mongolia" culture. Through communication-content and communication-model of "Xi Kou Feng", analyses the communication-value of "Xi Kou Feng" in seven respects. According to the statistics and materials, investigates the communication-effect of "Xi Kou Feng" on "song-and-dance duet popular in Inner Mongolia" communication from four respects such as audience rating, approving degree and participating degree, protection properties and development properties, and then obtain a result that the communication behavior of mass media in local opera communication has positive and obvious effects.Respond to the "responsibility-practice-circumstance-adjustment" mode, indicates the develop direction for the communication of local opera with three respects such as the direction enlightened by "Xi Kou Feng", constructing the macro-circumstances that contributed to the communication of local opera, and advancing the modernization and urbanization of local opera progressively. Concretely speaking, concludes 6 directions that could be consulted and used by the communication of local opera from the analysis on "Xi Kou Feng", the macro-circumstances emphasizes protecting the exist-mode of the popular culture and promoting the position of non-material cultural heritage in nation culture, analyses the necessity and realistic construction from modernization and urbanization of local opera.According to this research, verified that guiding the practice of mass media with develop communication or "responsibility-practice-circumstance-adjustment" mode is feasible and effective. In the end, the essay points out that during the modernization, the develop communication should obtain more expanded applications, and make mass media elaborate its powerful function to the nation development.