Research On The Existence Significance Of Real Name System Blog On Example Of The Blshe

Since the blog real name system was officially brought foward by Chinese Internet Association in October 2006, the question on whether it should apply "anonymous" or "real name" in the blog has become a hot public controversy in recent years. When everyone persisted in its own views and argued strongly on just grounds. The first real-name system blog website, the Blog Associated Community (bellowed referred to as the "blshe") was established. So far, it still is the only complete real-name system blog website. Taking "knowledge creates wealth, morality and justice generate power" as its tenet, the "blshe" guides the blog communitys' attenion on social public affairs with so strong sense of social responsibility as well as such a style of fair, objective and rational that it has made the blog community emerge a sense of belonging and attached high trust to it. Currently the "blshe" has more than ten thousand blog users, it has not only shaped a good image on the internet, but also has successfully achieved its self-positioning.What is the development prospect of "blshe" in future? What impact will it bring to the internet society? As the internet society is developing towards to the fairness, integrity and civilization, what are the blog community's development trends in future? The analysis and research on these questions will definitely play an important role for the reference of the internet society construction.The main body of this thesis contains three parts as follows:PartⅠ: The interpretations on the blog and blog real-name system, including the analysis on the blog's concept, features, and the political, economic, and cultural etc. social background that the blog come into being. On this basis, it demonstrates the causes of imposing the blog real name system by exemplification. Through the different interpretations on related concept of the blog real-name system in recent year, the thesis defines the concept of blog real name system as: blog real name system is a technical means, is a management system over the Blog space users; the blog users submit their identity card number, phone number, mail etc. true information to obtain their own blog identification; According to different requirements of blog websites, the real-name system can be divided into fully real-name (the front-end user name is consistent with registerated background real name) or limited real-name (use real name in backgrounds registration, front end username could be pseudonym or anonym).PartⅡ: Overall investigation and analysis on the "blshe". Based on the columns in its homepage and the blog texts, it analyses its positioning style and content tendency; By investigate the "blshe" users ,it finds out that the "blshe" sets up a media image as "real, credible, civilized, rational" etc. the users also win psychological satisfaction from interactive making friends, exchange information when getting to and using the "blshe" ; Analyzed on the existing problems of the "blshe" and put forward some countermeasures such as:use mass media to enhance publicity of the web and enlarge the audience group; explore multiple commercial channels to obtain operating funds; establish high-end technical team so as to protect the information security of the web.PartⅢ: This part is divided into three subjects, first of all, based on the learned information and investigation on the "blshe" writing activity, it presents' the prospect of the "blshe": the possibility to be the base of China original works and citizens news media. Secondly , the social significances of the "blshe". The blshe's cultural ideas is in line with the future development trend of internet culture, its intense concern on and participation in the social public affairs has played an exemplary role in building a political public space. Finally, through analyzing the current "anonymous" existence reality and possibility, it indicates that real name and anonymous will co-exist in the blog communities in future. As the public's social awareness keeps improving, the blog community that imposes real-name system will be enlarging the scale.