| In 2001, a American Journalism and Communication professor Dan Gillmor first brought the conception of blog to Chinese eyeshot on a lecture in Qinghua university. In August 2002, "Boke", the Chinese translated term of blog was born and the website blogchina opened, from that time on, blog has developed four years in china. Although the blog sprouted in American in the late 90s, the development of blog in china exceeded any other country's. According to the investigation by chinalabs.com, the quantity of Chinese blog was over 60 million, it must exceed 100 million this year. Blog has gone deep into Chinese society and has affected the masses. Up to the present, besides special blog website, many primary websites' blog community come forth, even Google and Baidu take a fancy to blog and set up blog. The coming of Internet Era create not only new way of communication and social relationship, but many new commercial chances as well. Blog changed the way of communication which mainly on knowledge, it let every participator be both consumer and producer of information, this brings a quantity of economic value, and the accumulating popularity also shows blog's commercial value.When blog, the symbol of second generation Internet, from minority to majority, blog economy emerged. Advertisement is worth regarding and researching for it is the representative in blog economy. I think, the research on blog advertisement makes sense. Blog advertisement differs from network advertisement; it has its own particularity. So researching on blog advertisement will enrich the connotation and extension of network advertisement, bring forward a new question on blog and network advertisement research; Combining blog and advertisement, can find benefit increase point on sustainable development of blog, can find the mode of gaining profit on blog advertisement, can show the direction of blog development.The research on blog in China is much later than abroad. The discussion on profit mode has just begun, till now, monographs and papers on blog from Advertising is very few, and most of them just mention it, haven't deep discussion.This thesis has six parts. It tries to discuss blog media,blog communication and blog from Communication,Advertising and Economics. Because of blog's development and characteristic, the advertisement value has great attention which bring from its communication advantage. So, first of all, by analyzing development of blog and its characteristic, I discussed blog advertisement. From blog itself, communication characteristic and special blog attention, I find the value of blog advertisement. Aim at the problems of blog advertisement at present, I offer some suggestions. I also offer the estimate and the analyze of the applications and foreground of blog advertisement. Then I give the conclusion: "blog has a suitable condition for advertisement, blog has good applications and foreground", which is creative. |
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