Image Consumption In Media Age

Image Consumption has been acknowledged to be a considerably representative phenomenon in media age.It represents not only the main life style of the age but also one of the main approaches to survey the masses in the age.The review of image consumption's developmental track is,in essence,a process of unfolding and clarifying the masses' living circumstances in each era through the investigation of each age' s image consumption.The direct cognition and understanding of the abstract image consumption phenomenon involves both reviewing image consumption's developmental stages and analyzing the main forms of image consumption against the general background of media age.On the basis of this cognition,some crucial problems and phenomena in media age can be unscrambled from the perspective of time consumption and a fuller understanding of this age can be gained as we got closer to image consumption.The main forms of image consumption in media age vary from magazine, image ad,shopping on TV to online shopping and so on.More presenting forms can be figured out with detailed analysis and interpretation of image consumption,which develops the understanding that it is through the attached virtual meanings of images in the process of image construction that image consumption can realize its aim of desire consumption.Furthermore,the image consumption forms of the second media age make image and merchandise more closely wedded,which consequently fulfills a construction of view world and makes human beings have to justify their own existence in image consumption.This thesis analyzes the features of visual arts in media age and compares and contrasts them with those in the past ages from the key point of image consumption.Changes of visual arts in media age are analyzed as follows:The vanished aura and the carnival of mass move in harness.As the worship of visual arts in traditional age became an outcast in media age,the visual arts has achieved its functional transformation from enjoyment-producing to meaning-producing.By applying the Theory of Public Domain to image consumption,this thesis analyzes how the media turned the public to the masses and draws the conclusion that the reason why function of Public Domain is weakened increasingly is inseparable with the Mass Media's image and commercialized features.Besides,it is also concluded that with the gradual absence of public domain in the media age,we are now living in a virtual space which is constructed with images by the media.