Characteristics Of Category Feature Characters

At present, various kinds of newspapers and magazines to write more and more reports of people, mostly the use of magazine celebrity photos, the Chinese media of communication from the figures reported to the current era of the evolution of characters in the embryonic form of media, with the "Southern People Weekly" and "People Weekly Times," the start-up, this trend will become clear. Appears in the print media ads negative growth, the investment case is relatively low, the domestic character of the development of types of media into a new inflection point. In 2004, Guangzhou, Beijing one after another the birth of two types of integrated media figures: "Southern People Weekly" and "People Weekly Times," China's changing media figures a landmark event in the development. This new media forms of media competing in the special environment of the North and the South, making the "media figures" as a category of the media have begun to lead to widespread attention."Southern People Weekly" from its birth on the choice of the market at the beginning of survive, China News Journal has become the market leader in 2007 has been profitable. Market-oriented media type of character features, but also consider the needs of readers, more readable. The protagonist has been advanced by the work of the people have become multi-up. People began to feature stories, and to enhance readability, a more mature form. "People Weekly Times" is a comprehensive weekly mainstream figure. One of the organizers is the Hunan Radio Film and Television Group named as "Chinese media pioneer" of, In August 16, 2004 the official launch, and focus on Beijing, the Yangtze River Delta, the Pearl River Delta region for the two wings of the major cities public offering. "People Weekly Times," the idea is "and valuable people together, demonstrate the value of people." First of all, its commitment to high-end coverage figures, followed by the goal of newspapers is well-educated readers; there are relatively high social influence and spending power of the elite crowd. Cover the area of current affairs figures present the most watched and reported the incident in depth, "People Weekly Times" to the full figure, in-depth interviews and a unique perspective to complete the "Terminator" mission reports; biography, those affected society people, worthy of our comprehensive search, dig out the most fresh, the most profound information to the public; legend, they or fun, or moving. Share them, is to share life itself; Memorial to the perspective of the times that have affected the deconstruction of our life times and the characters, whether they have gone or forgotten.Figures reported in China from a single image transmitted to the expression of a wide range of content, and then developed to figure type of specialized media and integrated media figure's emergence is the news media market factors and the inevitable law of development. At the same time, social changes and as the audience the information needs of individuals in society are also the birth of this new form of media figures. "Time Magazine Person" and "Southern People Weekly" figures from the past, professional media, these types of integrated media figures reported figures include political, economic, social and cultural fields, not limited to a certain industry or a gender. At the same time, some of the city newspaper, for example, "Nanfang Dushi Bao", "Beijing News", "China Youth Daily", etc. People are beginning to try to view the operation of the CCTV and Phoenix TV characters represented by columns interviews also highlight the new development trend.Net, however, whether or dissertation database, information relating to such studies less than the majority of the article or report on the old characters such as characters communications, research news personalities, making this research have important significance.People in the surging development of the media has a profound historical and practical reasons, it is spread to a certain stage of development of the product, but also a profound impact on modern society. In this paper, by analyzing the "Southern People Weekly" and "People magazine era," the two publications, newspapers and periodicals, as well as in combination with earlier analysis of the feature-based predecessors, the newspaper "Southern Weekend" feature of the characters tried to explain this type of feature "Xing", as well as a simple prediction about her future. This article mainly analyzes the text data, supplemented by interviews with some research. Part of the chapter in which to carry out quantitative analysis. Time will be compared and the vertical between the different media compared with the title.