| "Paid news" is under the background of the mass media in transition has been difficult to cure "chronic illness", his performance in various forms, with the changing times, his manifestations are constantly changing, whether it is social, business(individual), or media industry have caused serious damage. However, in recent years, "paid news" showing a clear upward trend, the impact is more severe the more serious.In this paper, literature analysis and case analysis of "paid news" define the concept of the sort, and "paid news" a redefinition of the concept; on the "paid news" manifestations were summarized and classification; in public under the background of media transformation, analyze the relationship between the media system, media economics, media culture and the "paid news",and then analyze the motivation "paid news" generated; in the 21 st century network "news blackmail" event, for example, the analysis "paid news " the surface and deep harm. Finally, the corresponding countermeasures. |
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