The Research On The Value-orientation Of Public Journalism With Chinese Characteristics

Public journalism which is arisen in the 1990's in USA features the responsibilities of the Media and Journalist. Media and Journalists should be responsible for organizing citizens to discussing the public affairs in order to find out best solutions for public issues, not only simply reporting the issues. This concept has been spread rapidly in Chinese media after it's been introduced to China in 2004. However, the phenomena of superficial understanding and inadequate practice of Public Journalism in Chinese Media urges author to research on the value-orientation in Chinese Public Journalism movement, in order to find out a value-orientation which will make Chinese Media acting appropriately for our country's healthy development and social harmony.This essay sums up the features in the development of Chinese Public Journalism by researching on the differences of Sino-US Public Journalism development. This essay also give a in-depth analysis on the connotation, characteristics, judging criteria and impact factor for Chinese Public Journalism, meanwhile briefly illustrate the status quo of Chinese media's value-orientation in practicing Public Journalism. On the basis of these features, the essay deem that because the root attribute of Chinese Media is Official Mouthpiece for CPC and Chinese Government, and the dominate ideology in China is building up a harmonious society, the development of value-orientation of Public Journalism is full of Chinese characteristics. It means Chinese Media should be doing his job such as speaking for the common people while concerning Chinese government's development strategy. On this basis, media can build up a communication bridge between the common people and government and help on solving the public issues and relief the social contradiction, eventually bring up common people's civic awareness for the public affairs. According to the above researches, the essay eventually introduces a guidance for Chinese media in Public Journalism value orientation, that is, to act as a server for the society, as an organizer in public affairs discussion, as a co-worker in expanding the media cooperation, as an educator in improving the media worker's quality, as a transparent organization which is fully under the public oversight.It's estimated that the as the democratization in Chinese Government is proceeding further and further, the Chinese civic awareness for the public affairs is boosting as a result. The Chinese media like newspaper, TV and network will precede the Public Journalism to a greater extent. Public Journalism will be spread even wider and its Chinese characteristics will be even sharper and endowed with special values.