Design And Realization Of Customer Relationship Management System Base On C#.NET Technology

At present, domestic car business-to-customer relationship management is still in the exploration and practice to learn from foreign counterparts, enterprises of the stage. Some car companies only used to follow the traditional way in the past, customer relationship management, information management of a number of advantages in the domestic car market has not yet been reflected. Most of the domestic car companies just set up a website, do some networking technology through web advertising, promotional publicity, models, information, price, as well as send and receive e-mail inquiries, such as a simple business, and even some business enterprises will only Changming, Introduction, models, the R & D results, mailing address, phone, and other information simply hang it on the Internet. In fact, the above-mentioned several network business can not be equated with customer relationship management. Only by vigorously explore a variety of specific marketing, such as e-commerce, online research, the development of new products online, online distribution, online services and so on in order to take full advantage of network resources, and continuously improve the sales and service ability and level.With the development of information technology networks, with the automotive market competition intensified, the implementation of information-based marketing management will be imperative. As a customer relationship management is also experiencing paperless network and leap. Web-based technology network marketing system has become an important Internet application, the direction of the research has important theoretical and practical significance. From a practical point of this paper has developed a set of car sales in the area of customer management system to achieve the customer's network management, information technology, standardization, improved car sales company's customer service efficiency, the fight for new customers and enhance the customer Loyalty. The main work is reflected in the following points:1) C / S and B / S mixed architecture of the establishment: the existing C / S and B / S systematic analysis and comparison and found that the traditional C / S architecture was not completely useless, and the new B / S Architecture Is not perfect, and the system is needed to meet the company's sales distributor in the local area network and wide area network at the same time the use of the characteristics used in the development of the C / S and B / S mixed structure. Use of C / S structure of the development of the data is relatively stable, low frequency of the maintenance of the client software using B / S structure of the data to update the development of faster, less the amount of data the server-side software. In order to achieve an organic combination of the two, together, made some useful attempts.2) service-oriented architecture design and development: the design process as an independent entity functions as a unit to declare in public service interface, guarantee its independence and reusability, in the realization of the business logic is still using the traditional object-oriented Methods. Through several iterations can be achieved, opening up the services of large particles, the realization of the business logic of small particles. In order to achieve a number of systems with existing systems for data interface, such as sales systems, financial systems, in-house dealer management systems. Customer service business processes of change and more frequent requests for software scalability and flexibility to adapt to them, which will be on the technology architecture to be more flexible.3) the use of CA certificate technology: The system is Internet-based three-tier structure of technical, marketing and data security is essential to the user. So the system through the use of CA authentication technology network authentication, the user must log in using the system registry certificates to ensure that the identity of the user landing at the same time through encryption system data transmission technology in the network, the application of the data security provided a powerful Guarantee.4) to achieve a flexible management authority: the adoption of flexible business nodes authorized the completion of each member of the organization's role to deal with. The adoption of flexible data sets mandate to ensure that each user can only be authorized for data processing and information, not across the authority. The adoption of flexible rights management, the system can meet with the sales organization and continue to adjust to changing personnel changes.5) based on intelligent Queue-based comprehensive customer contact center: customer calls, text messages, fax, voice mail, to shop, visit the Web site and other means to gather customer requests, suggestions and comments; At the same time, according to a variety of marketing Phone activities to achieve breath, exhaled text messages, online surveys, such as access to a variety of activities.6) the collection, collation, analysis of customer information and customer contact information: the information is collected for sale as a whole in the field of marketing, sales management, sales management, service management for the foundation and basis. Collation and analysis of the results of more effective and operational guidance as a favorable basis for decision-making.The design of car sales in the area of customer relationship management system is Internet technology and computer technology in the field of auto sales, it now to the car sales in the area of customer relationship management to provide a good solution. The system uses C / S and B / S mixed structure, development tools, has chosen Microsoft's C #. Net language, the use of software services, plant structure, ORACLE10G selected as the background database, with Internet access to end customers, dealing with the problem alone , The feedback questionnaire analysis; end of the company's customer contact centers, customer service problems processing and marketing activities outside the call planning, implementation; for marketing, sales, services, data analysis and decision-making functions, the main basis of the data management module, the incoming Management Module, breath management module, data analysis module decision-making component, and so on.The main thesis introduced the system analysis, design and development of the whole process of using the data flow diagram, the process flow chart on the design process description, a detailed analysis of the system's architecture, work, the main function modules, the main data Flow, background database design, database connectivity and configuration, the system function modules for the detailed design and development of key technologies. The full text is divided into introduction, the basic theory and technology development, needs analysis, system design, systems, such as the six-part conclusion.