Study On Assistant Sale System Based On J2EE And Data Mining Technology

In recent years, with China's information construction of the rapid development , information technology in enterprises are becoming increasingly perfect building, ERP systems have been accepted for Chinese enterprises and a large number of companies have been successfully implemented, CRM, SCM applications also in development. The implementation of these systems on the management of enterprises will play a great role in promoting. On the other hand, the field of marketing in the fierce competition in the market now, faced with the decision-making sales strategies, development and sales staff training issues such as stability, the existing system in this there is a link missing. Therefore, this paper presents a framework based on J2EE to study and design Intelligence Aided Sale System.Systems used in the design of the four-story structure and mode of application of component-based design and MVC design patterns, etc., data mining technology will be used in marketing decision analysis , support the sales process of marketing and e-commerce systems. The whole system can be divided into decision-making platform, staff platform and client platform. Decision-making platform services for corporate marketing decision-makers, mainly composed by the large number of data mining algorithms; Staff platform not only completes the day-to-day tasks but also support the sales process by data mining, Sales staff can also use Data Mining acquired knowledge; online customer service platform, the platform that e-commerce platform, as e-commerce marketing has now become important to many enterprise marketing, the system includes them. The main task of this paper is as follows: First, analyzed the situation of enterprise information construction in our country, analyzed the implementation of the ERP system. With the status quo in the field of marketing, the paper designed Intelligence Aided Sale System to solve the problem. This was followed by analysis the applications of data mining technology in the field of marketing, put forward the concept of the sales process support. Then, the paper analyses the data mining model. Finally, design objectives, the hierarchical model, deployment model, the functional model is studied.In short, this paper presents a concept about marketing centre for auxiliary sales, put forward a complete solution which designed through the introduction of the three-tier J2EE model ,basis for the data warehouse, data mining model for the operation of the core, the theme-oriented marketing data mining.