Design & Implementation Of Bank Marketing Management Information Syetem

In modern times, as the financial industry competition is becoming more vehement ,domestic banks are realizing changes from the center of bank account to the center of bank customer. The business of banks develops so fast that the traditional way of management can not fit the demand any more. In order to keep up with the fast development of banks business, marketing management information system(MIS) is required necesarily to the process of bank's marketing management.The structure and developing method of the MIS are analyzed, followed by the introduction of the development process in stages. The system development abides strictly by the requirements of software engineering. During the process of the development, we took into consideration practicability as well as scientific principles. The system is developed under a quick prototype method. First, the logic module of the system is established through the analysis of the policies concerning bank marketing, key business elements, the business flow process and the information flow. Secondly, in light of the module, the system is setup including the design of the system's developing platform, developing tools, database, system code, software modules, system security, user's interface and so on. Finally, the prototype of the system is implemented on the basis of the design. And the prototype becomes a product after its evaluation and improvement. The system's adaptability and security are enhanced by adopting such techniques as triggers, stored processes and others. And the system's design adopt ID3 algorithm of the decision tree in system designing to offer better refference materials for business.The design and implementation of this system shall reduce the cost and the complexity of management, enhance the efficiency of marketing and ability of market competition.