Research On The Characteristics Of Natural State Agenda-setting Of China's Mainland

Agenda-setting theory is the 20th century in the United States 60,70's popular with a mass effect of the theory. Important is the meaning of its: Agenda subject to some audience members will be affected in accordance with the media attention on these issues on the question of the degree of importance to adjust their own views. Agenda-setting theory research in China almost 30 years, basic researchers are domestic mass media to follow the agenda set for the public and have an impact on the public agenda of the model of this theory to conduct in-depth and extensive research, this the effect of a theory has been well confirmed. However, with changes in the domestic environment, as well as the spread of forms of media with each passing day, the theory of agenda setting for research and breakthroughs will change. In this paper, that is, to borrow a media ecology perspective to the agenda setting of the "natural state agenda-setting" as the entry point, combined with a sensation in 2007," south China tiger" incident, focused on the following elements: the process of the "natural state agenda-setting", under the new media environment, the impact of the "natural state agenda-setting", Various media in the "natural state agenda-setting" performance and the causes, the specific characteristics of the "natural state agenda-setting" and reflection.The full text is divided into six parts, nearly 30,000 words.Part one. Natural state agenda-setting research meaning and the need for. Introduced the concept of natural state agenda-setting and the connotation and extension, Faced with the enormous domestic media environment changes, t he need for natural state agenda-setting theoretical research.Part two. Analysis of natural state agenda-setting research. Four aspects of the natural state agenda-setting theory of the underlying causes.Part three. The theoretical basis for natural state agenda-setting. Introduces the natural state agenda-setting theory of the development process and Media ecology as part of the theory. This chapter is behind the main sections of a concrete analysis of the characteristics of the natural state agenda-setting to pave the way to make a theory.Part four. Case Analysis. The " south China tiger " as an example, the specific analysis of natural state agenda-setting theory.Part five and six. Theoretical Analysis of the specific. Through case analysis, a preliminary summary of the natural state agenda-setting theory.